About Intruder:

Intruder is a fast-growing cyber security startup that’s been through prestigious accelerators including CyLon and the GCHQ Cyber Accelerator. Providing an integrated vulnerability scanning platform, Intruder helps companies easily identify, track, and fix cyber security weaknesses, before they get hacked. Intruder has its headquarters in London, UK, and provides cyber security services to over 2,000 customers worldwide. Learn more about Intruder’s platform, services, and the growing team here.

About the role:

We are looking for a talented product marketer to join us on an exciting journey, where you will be working hand in hand with the world’s leading team of cyber security experts, to help organisations become more secure.

Your aim would be to grow Intruder’s market presence by creating compelling product messaging and positioning. By joining us as a product marketer, you will develop a deep understanding of Intruder’s products, audience, and competitor landscape. You will use a variety of creative approaches to learn about our target buyers, the reasons they would use a product like Intruder, the challenges they are facing, and which criteria they use when making their purchasing decisions. You will then use this expertise to bring forward the right features and effectively communicate product benefits across our marketing channels.

You will be working closely with other members of the marketing, product, and sales teams on defining and implementing Go-to-Market (GTM) plans. You will also manage the creation of various sales materials, such as product pages, videos, and case studies, and you’ll work with our Head of Sales on outbound sales collateral like sales decks. You will need to be comfortable using CRM systems (HubSpot) to implement email nurturing campaigns and create email newsletters for product announcements. An ideal candidate will come with several years of product marketing experience acquired in SaaS, high-growth start-ups, or technology companies.

Some of the key responsibilities:

  • Develop a clear understanding of our products, do competitor research, and stay up to date with industry trends
  • Understand the customer’s product needs and use cases through customer surveys and interviews, and necessary analysis, creating user and buyer personas
  • Create marketing messaging that differentiates Intruder in the market and positions it as a category leader
  • Plan, create, and implement GTM strategies, and train all relevant team members on them
  • Creation of relevant marketing assets, such as website content and sales decks
  • Support the wider marketing and sales team in building effective multi-channel campaigns
  • Run email marketing campaigns, nurture sequences, and manage audience lists
  • Write creative briefs, work with designers, PR agencies, and freelancers

The ideal candidate will have:

  • At least five years of marketing experience, including 3+ years in a product marketing role in a SaaS or Tech business
  • Experience successfully launching products and building GTM strategies
  • Ability to translate technical features to tangible business benefits
  • Proven experience working cross-functionally with the product, marketing, and sales teams to achieve growth targets
  • Excellent project management skills and ability to execute complex marketing campaigns
  • Experience building email series and using automation tools to achieve marketing objectives
  • Confidence working with data, ability to derive actionable insights to improve results
  • Strong attention to detail, excellent written and verbal communication skills
  • Knowledge of CRM systems such as HubSpot

Why join us?

Intruder is a dynamic and well-funded startup operating in a very fast-growing market. You'll join the company at just the right time, we've established a product-market fit and things are now really taking off!

What we’re offering:

  • £60,000 - £75,000
  • Share options so you can benefit from our success
  • 28 days paid holiday plus bank holidays, and an additional 5 unpaid if you wish to take them
  • Flexible working - you can work from home, but you should be in a position to work from our Shoreditch office 1-2 times a week
  • Regular socials to have some fun (organised by our Chief Fun Officer)