About Us
Intruder was founded in 2015 with the goal to help companies of all sizes prevent costly cyber attacks. We’ve been very successful, now a team of 30, have raised $1.2m, and have quickly become profitable. We're growing fast, over 1,500 customers from around the world love our product. Our SaaS platform helps companies easily identify their cyber security weaknesses, and fix them, before they get hacked.
This is an exciting time to join Intruder; we’re growing our team, and are expanding the capabilities of our product dramatically. Our customers already love us, we have strong conversion and retention, and are keen to expand up-market into larger deal sizes. To date we’re been almost exclusively product-led, but have recently added a sales-led motion. Demand for Intruder is widespread, we have customers in over 50 countries and nearly 40% of our revenue from the US, with no staff there.
We’re hiring our first VP Marketing. This is an important role; much of our business is generated through digital marketing today and you’ll be responsible for helping drive considerable growth in the team and its output.
About the role
You’ll take on our existing marketing team and expand it, maturing the organisation. You’ll lead organisational design for marketing, and influence hiring in surrounding teams. You’ll be part of our leadership team, working with your peers to help Intruder grow across many fronts.
The right candidate will be highly willing to be hands-on, highly ambitious, and will enjoy the process of scaling a growing business. Our targets are ambitious - we’re aiming to triple revenue in 2022 and you’ll be hungry to drive that growth.
We expect the right candidate to demonstrate a complete command of marketing across multiple channels, and be involved in the day-to-day while they hire around them to create the right team.
You’ll be strongly supported by the CEO, able to grow the team, select geographies for growth, and evaluate and execute strategies, as you see fit.
You’ll be highly involved in creating a sales-led go-to-market. You’ll actively work with customers, learn what works and institutionalise those learnings into web and sales materials.
You’ll:
- Own the marketing function, strategy and budget, and be responsible for coordinating your team with the rest of the organisation enabling them to work together towards the same ambitious goals.
- Be responsible for the growth, structure, development, and goal-setting of the marketing team, and the planning of resources required to meet revenue targets.
- Become a voice of the customer internally, working with Product and Engineering to guide the development of the product in line with customer feedback and growth opportunities.
- Mature existing processes and ensure that high level marketing strategy is in line with wider goals of the business.
- Proactively model and forecast spend, and retrospectively evaluate performance.
- Be metric-driven, providing actionable and accurate commercial reporting to optimise marketing execution, balancing spend and execution across our different go-to-market programs.
- Build partnership marketing programmes with potential distributors.
About you
We are looking for someone who has done this before; your ability to demonstrate a strong track record in delivering rapid revenue growth and scaling of SaaS businesses in the ~£3m to £50m ARR range is essential.
- We have a high volume of customers at the £1-2k ARR range, with others in the six figures, so the ideal candidate has experience of working in a business with a combination of different deal sizes and structures for mid-market vs. enterprise, and is familiar with segmenting their respective marketing plans, materials, and teams, for each deal type.
- You’ve built high performing marketing teams in the past and are able to identify gaps in organisational structure and performance, and resolve quickly and autonomously.
- You have deep experience balancing brand and performance marketing activity to drive company outcomes.
- You’ll be an excellent goal setter and will be strongly goal driven, both personally and for the organisation you manage, helping push your team to ambitious new highs.
- You’ll be highly autonomous but collaborative, working with the wider team to execute your plans, and have experience working with sales and other teams to achieve growth targets.
- Experience of the US market - selling into it, team building in the US from the UK - is highly valued, as is willingness to travel internationally.
- Experience in a company that operates globally with customers in tens of markets is a plus.